Week 1.1
29th Feb
Brief and idea generating
Our first lecture introduced us to the
brief. Our objective for this paper is to design a brochure that promotes
Wellington either in sport and recreation, food and drink or arts and culture to
travellers and residents. To help us gain a clear understanding of the brief we
started off by analysing previous students interpretation of the brief by
viewing their brochure and stamp designs. We also looked at full-page
advertisements that Wellington City Council and Massey University had created
to promote Wellington’s success stories, creative outlook and diversity. Looking
through the examples of previous students finished work and the advertisements
gave me a really good idea of the potential outcome of my brochure.
In the tutorial we started to brainstorm
possible activities that we were interested in. I started thinking about things
that were unique to Wellington or made it an attractive place to visit. My
initial thoughts were based on a tourist’s perspective of Wellington and what
they may be interested in seeing. We were then encouraged for homework to fill
out a matrix for at least three different activities.
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