Week 2.2

Week 2.2

10^th March

Visual language, style and aesthetic

Over the last couple of days I have managed to visit all my destinations and collect visual material from all three. I have started to put together a visual matrix of images, tangible objects, patterns, textures, colours, signs and symbols, to help get a better understanding of my destinations and what links them together. I found that when I added words that describe the places and activities to the matrixes I managed to find an even deeper understanding and connection between the three destinations.

In preparation for class I have created three collages using a range of visual material that I have collected to represent my three destinations. I tried to create them with three different layers of information but I felt like I have not collected enough visual material to highlight three clear ones yet.  I will need to keep collecting material for each destination and looking at artist models for fresh inspiration.

In groups we were given a design book to look through and find designs that reflected the list of adjectives on the board. The book that we were given had a very good range of designs so we found it easy to find designs that reflected the adjectives. It was really interesting to see how different colours, textures, movement, scale and orientation on the pages affected the way we read or interpreted the design. How the use of a certain colour could change the feeling and meaning of the design, and how outside influences and prior knowledge can influence your interpretation of a design. It made me think about how important it is to know who your target audience is for the brochure, and how important it is to think about the colour, font and stylistic approaches you may use.